Market Research Translation

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Market research translation

When translating your market research material, we focus on making sure your research results will be reliable, representative and accurate for every market. Media Lingo specializes in translating market research materials across all media. We work with market research professionals who have years of experience translating for the audience you intend to reach.

Don't let the results get lost in translation...

The results of your research project are valuable, and to make sure the results do not get lost in translation it is vital to choose a translation partner with market research expertise. So if you are looking to enter into a new target market, give us a call on (+44)(0) 1892 536594 to discuss your project and your requirements, or send us an email at info@media-lingo.co.uk.

Why Market Research translation is a unique skill

The challenge when translating market research materials is that the translator needs to stick to the source text very closely, unlike with most other translation disciplines where translators can view the text as a whole and re-write paragraphs where needed. When translating questionnaires, for example, each individual question and each answer needs to communicate the exact same meaning and value in every language in order for the results to carry the same meaning. After all, the results will need to be measured against the same criteria in each language.

Market Research Translation - Workflow

It takes an experienced and culturally sensitive translator with a marketing or research background to render the piece of research material successfully, and in a way that engages the participant at the same time. Our market research translators have to meet strict selection criteria before they are admitted to our team. Apart from our general selection criteria – native speakers only, with a translation qualification and several years translation experience – our market research translators also need to have worked in marketing or research. All our market research translations are checked by an equally qualified linguist and tested by a member of our QA-team where applicable. Every translation projects is overseen by a Project Manager who is the main point of contact for the client and linguists.

One of our project managers will discuss with you exactly which materials will need to be translated in what order, which languages and which format. He or she will also want to know which results will need to be translated back into the original language for analysis, and will ask for clarification if anything in your documents is unclear.

Why trust Media Lingo with your market research translations?

  • We work with highly qualified translators with a background in market research
  • We have a capacity of 12,000 words per day immediately, up to 72,000 when arranged in advance (depending on language)
  • We observe a strict confidentiality and privacy policy, and any translator working on your materials signs our confidentiality agreement
  • We work with state of the art software applications which allow us to work with virtually any file format.

See also:

Our Transcription services >

Our Marketing Translation services >